CMP Animal Welfare / Exhibition
Booth identity
Brand, product and architecture brought together in a recognisable exhibition space.
Lorenzo Pinelli · Graphic Designer
DESIGN for INDUSTRY
DESIGN for INDUSTRY
DESIGN for INDUSTRY
DESIGN for INDUSTRY
DESIGN for INDUSTRY
DESIGN for INDUSTRY
Coherent visual communication for B2B industry
Brand systems built for industry.
CMP Impianti identity
A coherent graphic system for CMP Impianti, extended across corporate communication and product materials.
CMP brochures & data sheets
Editorial layouts designed to make product specifications, applications and benefits easy to consult.
GESM Holding materials
Coordinated communication materials that carry the holding's identity across its corporate touchpoints.
CMP product communication
A visual language that presents products and technical advantages with clarity across formats.
Spaces, designed to work.
CMP Animal Welfare / Exhibition
Spatial storytelling
Large-scale graphics and product messages guide visitors through the stand.
CMP Animal Welfare / Workplace
Wayfinding system
Clear directions and a consistent visual language across the industrial site.
CMP Animal Welfare / Workplace
On-site application
Information designed to work at the scale and pace of a real environment.
Motion, made to guide attention.
Digital, built for use.
CMP Impianti / Website designExplore the live website ↗
Let’s make the next system clear.
For a project, a collaboration or an opportunity, get in touch.
Contact / About
Lorenzo Pinelli
Graphic Designer
I combine strategy, design and production to bring coherence to industrial communication — from the product and catalog to spaces, motion and digital content.
lpinelli98@gmail.com